ECA731 Portfolio for Teaching Visual Communication Design, Year 9 - 10

©kaffeform2025

Design on the Go: Reimagining How We Carry Coffee, Drinks, and Daily Essentials

In this Visual Communication Design unit, you’ll take on the role of a future thinking designer, someone who uses creativity and empathy to solve real-world problems. You’ll explore how human centred and sustainable design can shape a better future for both people and the planet.

You’ll learn how designers think critically about materials, methods, and media to create solutions that meet human needs while reducing environmental impact. Using the Visual Communication Design process, Discover, Define, Develop and Deliver, you’ll explore ideas through research, experiment with visual language, and communicate your thinking through sketches and annotations.

Your final outcome will be a resolved 2D design that responds to a specific need. Along the way, you’ll reflect on your decisions, explain the purpose and function of your design, and show how your work is ethical, functional and culturally aware.

This unit is about more than making things look good. It’s about using design as a tool to create positive change, to connect with others, solve problems, and design a better world.

YEAR 10 UNIT GUIDE AND LESSON PLANS

Welcome to DESIGN ON THE GO

You’ll learn to think like a designer; from researching the needs of users, to brainstorming bold ideas, to presenting a fully realised concept. Along the way, you’ll explore how design shapes the world around us, and how your work can reflect ethics, sustainability, functionality, and cultural meaning.

You’ll apply the Visual Communication Design process: Discover, Define, Develop, Deliver, and experiment with methods, media, and materials to bring your ideas to life. Through drawing, research, visual journaling and analysis, you’ll understand how designers communicate powerful messages and solve meaningful problems.

By the end of the unit, you’ll produce a final 2D design concept supported by visual thinking and a written justification. You’ll also have a deeper understanding of circular design, ethical production, and how designers, including Aboriginal and Torres Strait Islander practitioners, design with purpose and culture in mind.

What you’ll gain:

A stronger creative voice. A better understanding of how design impacts the world. The confidence to design solutions that are bold, ethical, and innovative.

Let’s design the future, one idea at a time.

Reimagining how we carry coffee, drinks, and everyday essentials

This Visual Communication Design unit invites you to become a future-focused designer. You’ll explore how smart, sustainable, and human-centred design can help solve real-world problems, not just for individuals, but for communities and the planet. Through creativity, critical thinking, and the Visual Communication Design process, you’ll imagine and develop your own 2D design solution to a problem that matters.

What you’ll be doing:

You’ll explore case studies, write your own design brief, brainstorm ideas, sketch and visualise concepts, and present a finished design. Your work will show how great design can be thoughtful, useful, and make a difference.

Welcome to DESIGN ON THE GO

Reimagining how we carry coffee, drinks, and everyday essentials

This Visual Communication Design unit invites you to become a future-focused designer. You’ll explore how smart, sustainable, and human-centred design can help solve real-world problems, not just for individuals, but for communities and the planet. Through creativity, critical thinking, and the Visual Communication Design process, you’ll imagine and develop your own 2D design solution to a problem that matters.

You’ll learn to think like a designer; from researching the needs of users, to brainstorming bold ideas, to presenting a fully realised concept. Along the way, you’ll explore how design shapes the world around us, and how your work can reflect ethics, sustainability, functionality, and cultural meaning.

You’ll apply the Visual Communication Design process: Discover, Define, Develop, Deliver, and experiment with methods, media, and materials to bring your ideas to life. Through drawing, research, visual journaling and analysis, you’ll understand how designers communicate powerful messages and solve meaningful problems.

By the end of the unit, you’ll produce a final 2D design concept supported by visual thinking and a written justification. You’ll also have a deeper understanding of circular design, ethical production, and how designers, including Aboriginal and Torres Strait Islander practitioners, design with purpose and culture in mind.

What you’ll be doing:

You’ll explore case studies, write your own design brief, brainstorm ideas, sketch and visualise concepts, and present a finished design. Your work will show how great design can be thoughtful, useful, and make a difference.

What you’ll gain:

A stronger creative voice. A better understanding of how design impacts the world. The confidence to design solutions that are bold, ethical, and innovative.

Let’s design the future, one idea at a time.

LESSON 1 - Introduction to Human-Centred and Sustainable Design

In this introductory lesson, you will be introduced to the core concepts of human-centred and sustainable design. Through guided discussion, visual examples, and a paired case study task, you will explore how thoughtful design can solve real-world problems by prioritising user needs and environmental impact. You will begin to develop the critical thinking skills required to analyse and evaluate products from an ethical and sustainable perspective.

Learning Intention

Today you’ll explore how design can be used to solve real problems. You’ll learn what it means to create with purpose, for people, the planet, and the future.

Success Criteria

By the end of this lesson, you’ll be able to explain what human centred and sustainable design is, identify real world examples, and reflect on why design choices matter.

Starter

Watch the video Heinz Ketchup Bottle Evolution. Then discuss: What makes a design good or bad? Have you used a product that didn’t work well? What would you change?

Teach

We’ll explore what human centred and sustainable design really means. You’ll see examples like KeepCup, LifeStraw, and IKEA, and learn how designers use empathy, innovation, and visual language to create positive impact. You’ll also be introduced to the Double Diamond design process and Dieter Rams’ principles of good design. Use this guided worksheet to help you.

Activity

In pairs, become design detectives. Choose a product from our examples or your own research. Create a poster or empathy map that shows who it was designed for, what problem it solves, how it helps people or the planet, and what could be improved. Use sketching, colour, and key words to bring your analysis to life.

Recap

Share your ideas in a class discussion. What did you learn about design today? Which product inspired you most? Can you think of something you’d love to redesign?

Image: ©IDEO2025

LESSON 2 - Case Study Analysis – Ethical and Cultural Design

LESSON 3 - Excursion – THE PURPOSE PRECINCT

Within lesson 3, students will participate in a guided excursion to The Purpose Precinct, where they will observe and analyse real-world examples of human-centred and sustainable design. Through structured observation, reflection, and visual documentation, students will gain insight into how ethical design is applied in business, packaging, and product innovation.

Learning Intention

Today you’ll experience real-world examples of human-centred and sustainable design. You’ll explore how designers use empathy, materials, and storytelling to make a positive impact through products, packaging, and services.

Success Criteria

By the end of this lesson, you’ll be able to identify and document examples of sustainable and human-centred design, explain how they meet user needs, and reflect on how they inspire your own ideas.

Starter

Before we arrive, we’ll have a quick-fire Q&A to revisit what we’ve learned so far about human-centred design, sustainability, and the four pillars of sustainability. You’ll be introduced to The Purpose Precinct, where we’ll explore how design can drive change. You’ll also receive your Excursion Reflection Journal, a clipboard and sketching tools to capture what stands out to you during the visit.

Teach

As we move through The Purpose Precinct together, look closely at how products are made and displayed. Notice eco-friendly materials, packaging design, and how each product is made for a particular audience. Think about what makes each design ethical or innovative. You’ll be prompted with questions like: Who was this designed for?What problem is it solving? How is it helping the environment or community?

Activity

You’ll then have time to explore on your own or in a small group. Use your journal to sketch or describe two designs that stand out to you. Take notes about the materials used and why they were chosen.

Recap

Back at school or on the bus, we’ll reflect on what you saw. What surprised or impressed you? What design stood out and why? How will your observations help shape your own design brief and ideas moving forward?

Image: ©thepurposeprecinct

LESSON 4 - Writing the Design Brief

 In this fourth lesson, students will synthesise their excursion observations and reflections into a focused design brief. They will define a design problem, target audience, purpose, and key considerations related to sustainability and user needs. This brief will guide the development of their final 2D design solution in future lessons.

Learning Intention

Today you’ll learn how to write your own design brief based on a real-world sustainability issue and a specific user need. This brief will become the foundation of your own visual communication design solution.

Success Criteria

By the end of this lesson, you’ll be able to describe the problem you want to solve, identify your target audience, and write a design brief that includes purpose, constraints, and ideas inspired by The Purpose Precinct.

Starter

Let’s reflect on The Purpose Precinct. What product or stall inspired you the most? What ideas or materials stood out? We’ll also talk about why designers write briefs before they start designing, and look at examples of student and professional briefs to see how they set the direction for a project.

Teach

You’ll learn the structure of a strong design brief. This includes your design problem, target audience, purpose, sustainability goals, constraints, and sources of inspiration. We’ll model how to turn your notes and reflections into a clear design challenge, and brainstorm product types such as reusable cups, carry containers, or modular objects. We’ll also look at real design projects that put sustainability and innovation first to help inspire your thinking.

Activity

Now it’s your turn. You’ll use a scaffolded worksheet to write your own design brief. Look back at your sketches, notes, and reflections from the excursion. Define the problem you want to solve, describe who you’re designing for, consider sustainable materials or practices, and include any ideas or images that have influenced you so far.

Recap

Once your draft is done, swap with a partner for peer feedback. Is your design problem clear? Have you considered sustainability and the user’s needs? You’ll then finalise your brief and add it to your visual journal. This is the roadmap for your final 2D design solution, so keep it safe and ready for the next step in your creative process.

Image: ©earthtatva

LESSON 5-8 - Ideation and Concept Development - Media, Materials, and Method Exploration - Final Design Solution Development - Presentation, Reflection and Critique